Major events are happening one after another! Is the next leap for Qiaocheng, which specializes in personal care appliances, still far away?

When it comes to household appliance brands, many people will immediately think of Midea, Supor, Feike, and so on. However, what people often overlook is that these big-name household appliance brands actually specialize in vastly different fields.

Personal care appliances are a relatively late-starting category within home appliances in China, generally encompassing semi-portable or portable household appliances such as epilators, beauty devices, hair dryers, and shavers.

The rapid growth in consumer awareness and market penetration of the global personal care appliance industry in recent years is evident to all. According to the 2022 Shenwan first-tier small appliance industry data, the revenue growth rate of personal care appliances was 7.06%, outperforming most other small appliance categories.

Looking at the domestic market, there are only a handful of listed companies in the personal care appliances sector. For instance, the well-known electric toothbrush brand Soos, the leading player in the epilator market ULIKE, and the high-speed hair dryer manufacturer Lefin, which produces affordable alternatives to Dyson, have yet to go public.

And today's protagonist, Qiaochengli, an emerging enterprise that has been developing rapidly in recent years, has been focusing on the research and development, production, and sales of a full range of personal care appliances, including epilators, electric toothbrushes, hair dryers, and so on. Is it far away from becoming a listed company?

Putting aside the answer to this question for the moment, let's turn our attention back to a series of major events that have occurred in Qiaocheng over the past two months.

Whether it is the high attention from all sectors of society, the certification of the company's core innovation capabilities, or the gradual realization of the goal of expanding the scale and territory of Qiaochengli, all these prove the vast development prospects of Qiaochengli.

In fact, as the company expands in scale and becomes increasingly profitable year by year, going public naturally emerges as a crucial option for them to achieve better financial performance and optimize company management. This is also the normal development trajectory for most companies.

Can a company successfully go public? Actually, it can be measured from these aspects: growth potential, innovation, profitability, and scale.

The personal care appliance industry has been favored by the capital market since 2019, with multiple emerging companies securing multiple rounds of financing. As a leader in the industry, Qiaochengli's growth potential is self-evident.

The personal care appliance industry in China started relatively late. As a company that adheres to the principle of independent research and development, Qiaochengli stands out with its strong innovation capabilities, making it more attractive to investors and enabling it to quickly obtain funds and resources.

Due to the combined effects of product iteration and upgrading, stable raw material supply prices, increased global order sales, and reduced warehousing and logistics costs, the profitability of Qiaochengli has been increasing year by year.

Qiaochengli has been deeply involved in the Greater Bay Area, currently boasting a 30,000-square-meter manufacturing plant and R&D center in Dongguan, a sales channel center established in Shenzhen, and a newly built world-class smart manufacturing industrial park with an annual output value exceeding 1 billion yuan in Huizhou, demonstrating steady expansion in scale.

Considering the leapfrog development demonstrated by the recent series of major events in Qiaochengli, as well as its key potential to become a listed company, it seems that listing is not a distant goal.

However, going public is ultimately just a choice in a company's development journey, not the ultimate goal. Whether or not to choose to go public is not as important as the fact that this enterprise in Qiaocheng is on the right path to becoming bigger and stronger. This is undoubtedly a heartening signal for the personal care appliance industry! How far will its next leapfrog development take it? Let's wait and see together!