Qiaochengli: The Strong Backing Behind Personal Care Appliance Brands, Leading the Industry Race

With economic development and improved material living standards, people are pursuing a higher quality of life and more diversified consumption demands. Particularly with the evolution of the home appliance market, personal care small appliances — an emerging segment gradually differentiated from the traditional home appliance industry — have seen explosive growth. Demand for products such as hair removal devices, beauty devices, and facial steamers within the personal care small appliance category has been rising steadily.

According to Euromonitor data, the market size of personal care small appliances grew from 27.7 billion yuan to 38.9 billion yuan between 2017 and 2022, representing a compound annual growth rate (CAGR) of 7.04%. Among personal care small appliances, beauty devices, hair removal devices, and hair dryers are the largest and fastest-growing categories. In 2022, beauty devices accounted for 51.75% of the market, while hair removal devices accounted for 33.1%.

According to data from Magic Mirror, the market share held by domestic brands rose from 21.8% to 35.8% between 2021 and 2022. During the three-year pandemic, personal care small appliances quickly gained dominance in the mainstream market due to their location-free convenience. As a result, numerous manufacturers have targeted this highly promising market and begun investing in the R&D and production of personal care small appliances.

It was precisely this market gap that attracted a large influx of merchants and manufacturers. Among them were many unqualified products (substandard products without complete credentials) rejected by consumers. In addition, China’s personal care small appliance industry started relatively late and was not yet fully developed, which led to the influx of some inferior personal care small appliances into the market in the early stage.

However, as the state has attached greater importance to this industry in recent years, market supervision has become increasingly stringent. Some products, such as hair removal devices, have been classified as medical devices, and the specifications and requirements for such products will become increasingly strict.

In the future, many small personal care small appliance manufacturers will gradually be eliminated from the market due to their lack of sustainable innovation and R&D capabilities.

Furthermore, as personal care small appliances such as hair removal devices and beauty devices have a direct impact on human health, their safety and quality are particularly critical. The market is bound to strengthen supervision and raise thresholds for production and R&D, firmly rejecting non-compliant products.

However, due to the relatively late emergence of such domestic products and incomplete technological maturity, Chinese personal care small appliance brands still lag behind foreign competitors in R&D capabilities. Although major international and domestic brands such as Philips and Konka have also entered this sector, it is not their core business. Professional brands like Ulike focus solely on the R&D of hair removal devices.

This creates high barriers for enterprises and merchants seeking to enter the personal care small appliance industry. Without strong innovation and R&D strength, their products can hardly gain recognition from the market and consumers.

For enterprises and merchants in the personal care small appliance industry to achieve sustainable development, the optimal solution at present is to partner with a full-category OEM/ODM manufacturer capable of providing high-quality products.

Among many full-category OEM/ODM manufacturers in the personal care small appliance industry, Dongguan Qiaochengli Industrial Development Co., Ltd. stands out with strong comprehensive strength.

Founded in 2015 and headquartered in Dongguan, China, Dongguan Qiaochengli Industrial Development Co., Ltd. has long focused on the OEM/ODM sector of personal care and beauty small appliances. It owns seven major product lines...

In addition, all independently developed products of Qiaochengli have obtained more than 100 authoritative safety certifications and patented technologies at home and abroad, including utility model patents, invention patents, and design patents.

These products have passed authoritative global safety certifications such as U.S. FDA, U.S. FCC, EU CE, EU RoHS, Japan PSE, and China CFDA, fully demonstrating that Qiaochengli’s independent R&D technologies and products are backed by authoritative qualifications and reliable quality assurance.

Furthermore, Qiaochengli’s annual sales revenue exceeded 100 million yuan as early as 2018. The cumulative global sales volume of its independently developed hair removal devices has surpassed 5 million units.

Its products are sold worldwide and deeply loved and trusted by consumers.

In addition, Levine, Qiaochengli’s own brand dedicated to the R&D and manufacturing of hair removal devices, has delivered remarkable performance in the hair removal device market. Levine’s ice-cooling hair removal device has become a bestseller in the industry and won strong recognition among consumers, thanks to its four core strengths: advanced technology, high-end appearance, sterilization function, superior user experience, and ultra-high cost performance. It quickly made a name for itself and secured an important position in the hair removal device market.

For merchants seeking cooperation, Qiaochengli provides professional OEM/ODM partnership models. As a reliable OEM/ODM supplier in the personal care small appliance industry, Qiaochengli was awarded the title of Super Factory by Alibaba in 2021. Leveraging its product strength and brand influence, the company has gained full recognition from Alibaba in the supply chain sector. Notably, Qiaochengli was officially certified as a 1688 Super Factory by Alibaba in 2021.

Moreover, Qiaochengli has professional planning for both OEM and ODM cooperation models.

Its OEM business provides production and manufacturing services for customers with registered brands and existing sales platforms or teams, ensuring products that fully meet customer expectations. Qiaochengli has previously cooperated with major reputable brands such as Xiaomi and Konka for contract manufacturing, fully demonstrating its reliable production and processing capabilities.

Its ODM business targets customers with registered brands but without complete product planning and design capabilities. It provides one-stop services covering product planning, design, R&D and manufacturing. Even small merchants without independent innovation, R&D and production capacity can be fully supported.

Dongguan Qiaochengli Industrial Development Co., Ltd. is committed to becoming a strong backing for the domestic personal care small appliance industry, helping more merchants build professional personal care small appliance brands and achieve the goal of sound cooperation and common development.