“Against the backdrop of a crowded market and fierce internal competition, consumers and market trends impose far stricter and more refined standards on industry giants than on small businesses. Demands call for breakthroughs — and breakthroughs are not mere incremental improvements in the traditional sense, but innovative development in new technologies. Therefore, for leading industry giants like Dongguan Qiaochengli Industrial Development Co., Ltd. in the medical beauty and personal care small appliance sector, the top and essential priority is continuous technological innovation,” stated the Chief R&D Officer of Dongguan Qiaochengli Industrial Development Co., Ltd.

At-Home Beauty Emerges as a New Trend; Medical Device Certification Becomes a Market Entry Threshold

According to hot search and data statistics at the end of 2022, searches for keywords such as “beauty and body sculpting devices” generated over 200 million total views, shares, and video plays across social media platforms. These search trends clearly reflect the deepening expansion of the “self-care economy.”

In terms of “self-pampering,” consumers at different income levels show distinct consumption behaviors. High-end consumers undoubtedly favor premium beauty salons as their first choice, yet the number of consumers at the top of the pyramid remains small. Moreover, the time commitment of salon-based beauty has become increasingly burdensome in today’s fast-paced lifestyle.

Against this background, domestic personal care small appliances — which are more affordable and convenient — have gained greater penetration and market share across all consumer segments, showing an exponential growth trend.

Although domestic personal care small appliances have become the preferred choice for “self-care” and “at-home beauty,” it is undeniable that there are significant technical gaps in safety control among such brands. Notably, under newly issued market access regulations, intense pulsed light (IPL) hair removal devices have been classified and regulated as Class II medical devices. Starting April 1, 2024, radiofrequency treatment devices, radiofrequency skin treatment devices, and other…

shall be regulated as Class III medical devices.

All these trends clearly indicate that the home beauty device industry will transition to stringent safety supervision, with medical device certification becoming a mandatory market entry threshold. This threshold undoubtedly brings about a major industry shake-up: it is a clear elimination notice for small, uncertified businesses, while for innovation-driven enterprises like Dongguan Qiaochengli Industrial Development Co., Ltd., it represents a crucial opportunity for accelerated growth. 

“Three-in-One R&D” – Qiaochengli Captures a Larger Market Share Through Technology

The so-called “Three-in-One R&D” refers to the integration of three core strengths: independent R&D laboratories, a professional and highly skilled R&D team, and high-end patented qualifications for R&D products.

Dongguan Qiaochengli Industrial Development Co., Ltd. currently operates two cutting-edge industry laboratories based on its independent industrial park in Dongguan and the newly built industrial park in Huizhou, with plans to further expand its scale following the completion of new factories in the future.

Dongguan Independent Industrial Park

Qiaochengli owns a 30,000 ㎡ independent industrial park, housing a state-of-the-art industry laboratory dedicated to basic theoretical research on beauty and personal care technology products.

Huizhou Newly Built Industrial Park

In line with the government’s industrial planning and development direction, Qiaochengli will develop the Qiaochengli Smart Valley Industrial Park on the designated land. The project plans to include 4 factory buildings, 1 dormitory building, 1 guard house, and 1 basement, covering a land area of 32,000 ㎡ with a total construction area of approximately 87,000 ㎡.

The project will integrate:

• Personal Care Appliance R&D & Experimental Center
• Modern Intelligent Manufacturing Center
• Warehousing & Logistics Center
• Brand Operation & Management Center

With a planned total investment of 300 million RMB, the project is expected to achieve an annual output value of about 500 million RMB.

Furthermore, with independent R&D at its core, Qiaochengli has invested approximately 35 million RMB in R&D and innovation over the past seven years. It has built a high-caliber R&D team of more than 50 top talents specializing in industrial design, software design, electronic engineering, new material engineering, and other fields, and established a cutting-edge R&D center in the personal care small appliance industry.

In addition, Qiaochengli has independently developed more than 200 patented products to date. Its self-developed product lines—including hair removal devices, beauty devices, facial steamers, and oral care products—have obtained over 100 authoritative safety certifications and patents at home and abroad, such as utility model patents, invention patents, and design patents.

These independently developed products have passed authoritative international and domestic safety certifications including:

U.S. FDA, U.S. FCC, EU CE, EU RoHS, Japan PSE, and China CFDA.

Specifically:

• FDA is an authoritative certification issued by the U.S. Food and Drug Administration, granted only after testing and verifying that food, drugs, and related products are safe and effective for human use.
• CFDA is an authoritative certification issued by the China Food and Drug Administration, which conducts systematic evaluations of the safety and effectiveness of medical devices intended for the market in accordance with legal procedures before approving their sale and use.

The authoritative qualifications and industry-leading patented technologies obtained by Qiaochengli have made it a safe and reliable enterprise in the global personal care and beauty small appliance sector, highlighting its leading position and influence in the industry.

其次，侨城里以自主研发为核心，近七年累计投入研发创新资金约3500万，打造一个集聚工业设计、软件设计、电子工程、新材料工程等领域的50多名高精尖人才组成的研发团队，建立个护小家电行业前沿的研发中心。此外，迄今侨城里自主研发了200多款专利产品，自主研发的脱毛仪、美容仪、蒸脸器、口腔护理等产品获得了国内外百余项权威安全认证和（实用新型专利、发明专利和外观专利等）专利技术；自主研发产品通过了美国FDA、美国FCC、欧盟CE、美国ROHS、日本PSE、中国CFDA等国内外权威安全认证；其中FDA是由美国食品药品监督管理局对食品、药物进行测试、检验对人体无害且有效后颁发允许销售的权威认证；CFDA是由中国国家食品药品监督管理总局依照法定程序，对拟上市销售、使用的医疗器械的安全性、有效性进行系统评价，同意产品的销售及使用所颁发的权威认证。侨城里所取得的权威资质与行业内领先的专利技术，使其成为全球个护美容小家电领域里安全可信赖的企业，彰显其行业内领导者的地位和影响力。

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• R&D Remains the Future of Home Beauty Devices

  
  

  Despite repeated tightening of market access rules and rising industry thresholds in the home personal care appliance sector, the driving forces of the “self-care economy” and “appearance economy” have kept public attention on the home beauty device industry on an upward trend rather than a decline. This, in turn, reflects the strong and positive development outlook of the industry.

  
  

  As a leading enterprise in the personal care small appliance industry, Dongguan Qiaochengli Industrial Development Co., Ltd. continues to strictly comply with market access regulations, deeply understand consumer needs, and continuously break through technical constraints.

  
  

  It has stood out in this fiercely competitive market, empowering industry development with innovation, convenience and technological strength, establishing a more robust and high-level development model, and sustainably leading the advancement of the industry.