Qiaochengli - a world-class enterprise specializing in personal care and beauty small appliances

Dongguan Qiaochengli Industrial Development Co., Ltd., founded in 2015 and headquartered in Dongguan, China, has been dedicated to the field of personal care and beauty small appliances OEM/ODM. We boast seven major product lines, including epilators, beauty devices, straightening irons, facial steamers, massage devices, facial cleansers, and oral care products. We are committed to bringing world-class high-tech health products to users worldwide.

With independent research and development as its core, Qiaochengli has invested approximately 35 million yuan in research and innovation over the past seven years. It has built a research and development team consisting of over 50 highly skilled talents in the fields of industrial design, software design, electronic engineering, and new material engineering. It has established a cutting-edge research and development center in the personal care small household appliances industry. In 2018, its sales exceeded 100 million yuan for the first time. Its independently developed epilators have sold over 5 million units worldwide, providing satisfactory products and services to families around the world as well as well-known technology brands and strategic partners.

Currently, Qiaochengli boasts a 30,000-square-meter independent industrial park in Dongguan. It plans to build a Smart Valley industrial park in Huizhou, covering over 80,000 square meters, integrating a "personal care appliances research and experiment center, modern intelligent manufacturing center, warehousing and logistics center, and brand operation and management center". It is committed to becoming a world leader in the personal care and beauty small home appliance industry.

Corporate culture

Adhering to the mission of "taking the beauty and health of customers as our responsibility", Qiaochengli insists on taking independent research and development as the core, building a strong and comprehensive system encompassing research and development, production, sales, and operation. Driven by the principles of "integrity as the foundation, quality as the core, and customers first", it takes the market as its guide, prioritizes people-oriented values, embraces customized innovation, caters to the health and beauty needs of the times, and brings superior products and experiences to users worldwide.

The company places a high emphasis on intelligent manufacturing, driven by its brand and leading products, establishing itself as a world leader in the household, commercial, and medical product markets focused on health and beauty. It provides personal beauty care instruments made in China to 8 billion people worldwide.

Qualifications and honors:

Qiaochengli Group boasts dozens of high-tech enterprises, including Shenzhen Lefuyin Technology Co., Ltd., Shenzhen Weilisha Technology Co., Ltd., and Shenzhen Qiaochengli Technology Co., Ltd. It possesses business licenses for the research, development, processing, production, sales, and online sales of personal care and beauty products, such as beauty devices, hair removal devices, and oral care products, catering to the household, commercial, and medical markets.

To date, Qiaochengli has independently developed over 200 patented products. Its self-developed products such as hair removal devices, beauty devices, facial steamers, and oral care products have obtained more than 100 authoritative safety certifications and patent technologies (including utility model patents, invention patents, and appearance patents) both domestically and internationally. Its self-developed products have passed authoritative safety certifications such as the US FDA, US FCC, EU CE, US ROHS, Japan PSE, and China CFDA. The FDA is an authoritative certification issued by the US Food and Drug Administration after testing and verifying the safety and effectiveness of food and drugs for human consumption. The CFDA is an authoritative certification issued by the China Food and Drug Administration after systematically evaluating the safety and effectiveness of medical devices intended for sale and use in accordance with legal procedures. The authoritative qualifications obtained by Qiaochengli, coupled with its industry-leading patent technologies, make it a safe and trustworthy enterprise in the global personal care and beauty small appliance field, highlighting its position and influence as a leader in the industry.

Development history:

Since its establishment in 2015, Qiaochengli has gone through the stages of creation and exploration, research and development, and scaling, and has been steadily advancing towards becoming a world-class enterprise in the beauty and health industry.

Phase One

Inception and Exploration (2015-2016) In the early days of its establishment in 2015, the company firmly believed in entering the OEM/ODM field of personal care and beauty small appliances. In 2016, it built an independent industrial park spanning 30,000 square meters in Dongguan, and simultaneously established a cutting-edge research and development center in the personal care small appliances industry, establishing a development direction centered on independent research and development.

Phase Two

Research and Development and Scalability (2016-2022) Through substantial investment in research and development innovation, the company has seen a multiple growth in its proprietary products. Initially focusing on beauty instruments, the product range has gradually expanded to include a full range of personal care and beauty small appliances, such as hair removal devices, beauty instruments, straightening irons, facial steamers, massage devices, facial cleansing products, and oral care products. The company has won fierce market competitive advantages with its excellent quality products. In 2018, sales exceeded the 100 million yuan mark for the first time (an increase of 100% compared to the previous year), entering a broader space for development.

Phase Three

Global Brand Strategy (2022~present) Nowadays, the company's R&D, production, sales, and operation systems have been perfected, and its products have entered every household worldwide, establishing a good reputation and brand influence. While maintaining its independent research and development advantages, the company also keeps pace with the times by leveraging the development momentum of the Internet era to build a global personal care and beauty small household appliance brand, and is committed to becoming a world-class enterprise specializing in the beauty and health industry.

Company products:

Hair removal device series

Having undergone four technological innovations and iterative upgrades, we have developed and produced nearly 50 models of epilators, boasting a market share that ranks among the top in the country. With a cumulative global sales volume of 5 million units, we have consistently maintained the top sales position in the United States. In 2022, we launched the newly upgraded fourth-generation sapphire ice-point epilator, utilizing sapphire ice-point technology for comfortable and ice-like sensation during epilation, coupled with IPL photon technology for intelligent skin tone recognition and precise energy delivery. This allows consumers to enjoy a cinema-like experience of "epilation + skin beautification + skin care" at home.

Steam facial device series

Nearly 20 products have been launched, and the latest steam facial device utilizes nano-ion technology to achieve three-mode spraying: cool, warm, and hot. It can be rotated 360° for use in sitting, lying down, or reclining positions. Equipped with a built-in aromatherapy bar, it allows for the addition of essential oils, fruits, and vegetables, offering a three-in-one combination of hydration, repair, and nutrition.

Beauty instrument series

As a veteran product since its inception, it comprehensively demonstrates the company's core strength in research and development and intelligent manufacturing. With its "deep cleaning + hydration and moisturizing + lifting and firming + wrinkle reduction" capabilities, it helps women enhance their skin defense system and solve the problems of wrinkles, sagging, and other aging issues.

Massager series

Tailored for those who are tired, it simulates functions such as acupuncture and moxibustion, massage, and hammering, allowing you to relieve fatigue and relax your mind anytime, anywhere.

Straight Curl Series

Its range of straightening curlers is diverse, with materials, craftsmanship, and technology that are above average in the industry. The design is striking and highly favored by users.

Facial cleansing series

Facial health is a major concern for women. The company's facial cleansing products, such as blackhead removers and hydrating devices, can effectively remove facial impurities and replenish moisture, meeting the diverse skin care needs of female consumers worldwide.

Oral Care Series

Portable toothbrush, featuring high-frequency pulse water jets, not only cleans but also massages your gums, preventing gum recession. With its 360° flexible nozzle, it provides comprehensive cleaning, and its user-friendly design mode allows you to customize your oral hygiene.

Brand cooperation:

Since entering the OEM/ODM field of personal care and beauty small appliances in 2015, Qiaochengli has participated in various domestic and international expositions, gift exhibitions, and cross-border e-commerce exhibitions throughout the year, and has reached product supply strategic cooperation agreements with many well-known technology companies such as Konka, Xiaomi, and Aux.

Meanwhile, online sales cover dozens of mainstream e-commerce platforms at home and abroad, including Tmall, Alibaba, Amazon, etc., forming a global online sales network system.